Concept statment and portfolio asset list

Create a list of all users that may visit your site (not from the WWW but those you’d invite).

.          Prospective Employers

.          Designers/ Artists

.          Friends

.          Family

What will each of those users want to see in order to enjoy their visit to your site?

.          Primarily users would like to see work examples that I have done as well as how I have organized my website in order to get a sense of who I am as a designer.

Name your intended audience (the person(s) you need to persuade.)

.          The intended audiences are prospective employers since the main function of my website is to generate work.

Describe what you need to inform and persuade them of:

            I need to persuade employers that I have the skills set necessary to complete task that would be given to me

.          Promote my:

            To promote my previous work and future work that I am capable of doing I need to showcase my previous work in a very clean and polished manner.

.          Goals of the site are:

            The goal of the site is to act as an extension of my design aesthetic by showing the quality of my work.

.          My ultimate message/philosophy (about who you are):

            I am a very quality driven designer that likes design to be polished and well thought out.

.          What is the story you are telling?

            The story I am telling is the story of a designer that need to be part of their team. As that designer, I am diligent and hard working while still able to maintaining a sense of humor.

.      Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

.      List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.

Asset list:

General

.          Homepage/about me/ contact  background image (locate replacement for self image idea)

.          About me body copy

.          Main navigation bar rollover behaviors (idea)

.          In galleries sub-navigation icons and rollover behaviors

Illustration

1. Addiction to oil composite project.
1. Image sized for website from .psd file needed
2. Through the looking glass vector project.
1. Image sized for website from .ai file needed
3. BD+C student exercises
1. Images printed and photographed

Print

1. SDTI catalog
1. Print out of pages from catalog photographed (3 total)
2. Old School New School typography book
1. Print out of pages from catalog photographed (3 total)
3. Generic museum of art competitive analysis
1. Print out of pages from document photographed (3 total)
4. Whidbey Island  Mudder poster
1. Image sized for website from .psd file needed

Branding

1. Treehouse Animation Studios business cabinet

a.      document photographed (3 total)

2. Treehouse Animation Studios  logo design case study

a.      Scans of work from start to finish (3 total)

3. Generic museum of art logo

a.      Image sized for website from .ai file

Photography

1. Greenwood car show images

a.      Images sized for website from photos

2. Nature images

b.      Images sized for website from photos

Concept Statement:

Jesse Diaz is a graphics designer that provides digital illustrations and imagery for the digital arts and web industries. Currently a student of The Art Institute of Seattle Jesse Diaz is underrepresented within the larger graphics arts community. The goal of creating a website is to extend the capacity to generate recognition by allowing easy access to previous work. By creating a well designed an easy to navigate web portfolio Jesse Diaz can easily showcase work and capabilities for future clients and employers. The feel of the website should be very light as well as well organized. With lots of negative space the site will be almost monochromatic until the user is within the galleries in order to emphasize the work through color contrast. The navigation is consistent throughout the sight in order to maintain a sense of familiarity. User interaction is primarily focused within the galleries in the portfolio sections of the site. As users rollover thumbnails the project titles will unhide so that the user will know that the thumbnail is a click-able image. Within the sub-levels of the galleries users will be able to easily navigate between images or return to other levels of the site. Image assets of portfolio work will be high quality photos and renderings that showcase the work.